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Big List Building vs. Smart List Building
Here’s an insightful article by Mary Ellen McAllister http://mvmediawebsolutions.com/big-list-building-vs-smart-list-building/ The Money is in the List! Everyone knows that! But is it really? I’m...
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Your Blog Is Key to Search Engine Optimization
Many companies have an outdated idea that they can optimize their sites for search engines and then won’t need to do anything further to obtain and keep good rankings. But these companies will likely...
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How to Promote a Hair Salon Without Going Broke
Instructions 1 Distribute bounce-back coupons to customers when they pay their bill. Offering a discount to be used on their next visit encourages repeat business. 2 Form a partnership with other...
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Title Tags Opportunity
How many times have you seen a page come out of development sporting the <title> tag text “Page 1″ or “Home Page” or “Template” or even simply left blank? Yeah, too many times (me, too). Given...
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Top 5 Web Design Mistakes Small Businesses Make
If you’re a small business owner, your website is the central hub of your company, and it’s a pivotal part of your marketing and branding. Potential customers visit your site specifically for its...
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10 Things Every Small-Business Website Needs
Although this article was written for Entreprenuer Magazine’s newsletter in 2010 the information is still relevant. These are the things that we review with our new clients at the start of each new...
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Eye tracking tips that will keep readers on your website
I like learning how human behavior reacts to technology. This type of information adds rhyme and reason to your decisions when doing website development. Say your boss asks you to create a new...
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Revamp your website
I advocate that our new customers not only check out their competition’s sites, but check out marketing agencies’ sites too. As said below, the competitor’s sites can highlight areas of improvements,...
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SEARCH ENGINE OPTIMIZATION: KEYWORD PLACEMENT FOR MAXIMUM RESULTS
This is a straightforward article on what small business owners can do to search engine optimize their websites. As the article suggests the process can be very involved but by adding keywords when...
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Why Users Click Right Call to Actions More Than Left Ones
Developing your website with the user in mind is key. Small details like where you put your call to action can increase the interaction that you have with your visitors. How you design your call to...
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